(as of Aug 14,2022 11:00:28 UTC – Details)
From the Publisher
Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.
As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the “why” and “how” behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field.
Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
About the Authors
Nina Mažar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.
Dilip Soman holds the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto and serves as the project director of the Behaviourally Informed Organizations initiative.
Excerpt from the Preface
Over the past several years, governments, for-profit enterprises, welfare organizations, and other entities have increasingly started relying on findings from the behavioral sciences to develop more “human-compliant” products, processes, and experiences for their internal and external stakeholders. This growth was perhaps catalyzed by the 2008 book Nudge by Richard Thaler and Cass Sunstein, and the subsequent establishment of the first-ever behavioral insights team within the government in the United Kingdom in 2010.
A SCIENCE OF USING BEHAVIORAL SCIENCE
The two of us were part of a group of scholars at the University of Toronto who were instrumental in setting up a center called BEAR (Behavioural Economics in Action at Rotman) with a simple and clear objective. We had heard from several practitioners both in governments and in business that the ideas raised by books such as Richard H. Thaler and Cass Sunstein’s Nudge and Dan Ariely’s Predictably Irrational were tantalizing and appealing. However, practitioners lacked an understanding of the process that they could use to generate ideas like these, and to embed the science within their organization. Our goal at that stage was to create a platform for academics and practitioners to co-create knowledge that would help better embed the behavioral science in practice. We were hoping to create a science of how to use behavioral science.
Publisher : Rotman-UTP Publishing (May 15, 2022)
Language : English
Hardcover : 360 pages
ISBN-10 : 1487527519
ISBN-13 : 978-1487527518
Item Weight : 0.035 ounces
Dimensions : 6.25 x 1 x 9.25 inches