Media Culture, a Dallas-based independent brand marketing agency, has promoted Jared Harrington to chief operating officer and Nuno Andrade to chief innovation officer.

The newly created roles are part of a larger organizational initiative to accelerate growth and drive value for the agency’s clients, the firm said. They will work alongside CEO Christena Garduno to further efforts within organizational efficiency and will continue to develop a culture of innovation within the company, Media Culture said.

“Jared and Nuno have been integral to Media Culture’s growth and success over the last several years,” Garduno said in a statement. “With my own transition from COO to CEO in 2019, it became apparent that operations and innovation were distinct roles. I couldn’t be more excited to have Jared and Nuno in these new positions as we continue our strategic transformation into a leading marketing services company.”

Leveraging technology 

Harrington joined Media Culture in 2015 to upgrade the agency’s analytics capabilities and most recently was vice president of analytics. In that role, Harrington led the effort to extend the agency’s analytics service offering to include omnichannel measurement and on-demand reporting, as well as development of the Media Culture measurement platform Abacus.

During his 14 years in the industry, Harrington has built teams of analysts, data scientists, and engineers to support the measurement needs of businesses across a variety of categories and leveraged technology to improve operational efficiency.

“We are fortunate to have an organization comprised of incredible minds and talent, and I look forward to supporting them and their amazing work for our clients,” Harrington said in a statement.

Leading the innovation agenda

Andrade, an 18-year marketing veteran, joined Media Culture in 2016 as its first digital media director. In his new role, Andrade is tasked with leading the company’s innovation agenda and keeping the agency at the forefront of an ever-changing industry.

“My goal is to help build a culture of and process for innovation. Given the intelligence and dedication of the team, I’m excited about our prospects,” Andrade said in a statement.

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